Projects
Gazpromneft. Full-throttle towards consumer
Brand Building Partnership
Mildberry Cloud is a global, cross-functional partnership that brings together top-tier experts to solve complex challenges in brand building, product development, service design, and customer experience.
Our model is unique. Instead of a traditional hierarchy, we operate through agile project teams that are reconfigured for each assignment. Partners with multidisciplinary expertise collaborate and define roles based on the specific needs of each project. Authority is distributed within teams, while strategic direction is overseen by our Board of Partners.
To ensure maximum flexibility, adaptability, and cost efficiency, we operate without permanent offices or staff. Instead, we tap into a dynamic international network of experienced freelancers, assembling custom teams for every engagement.
Partners personally lead every project, providing strategic direction, hands-on execution, and full accountability. Teams are continuously refined to maintain the highest standards while optimizing time and budget. With access to global talent, we remain agile, multicultural, and responsive to each client’s unique requirements.
Life
All
Consumer branding
Corporate branding
Retail branding
Insights
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Projects
Talan. New tver. New life
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Shunkhlai, a multi-industrial holding in Mongolia
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Sportloto State Lotteries
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Slovo Myasnika: brand renewal in the Rusagro portfolio
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KAMA TYRES. Consolidation of a tyre business
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Ural Bank for reconstruction and development
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Next generation of telecom: Rostelecom sales and service centres
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Slovo myasnika grill: coals, meat, barbecue
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Russian Railways
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Hoff ousts an Austrian brand
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Communication strategy for REHAU
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A strong player on the drinking water market
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PEEKABOO. We’ll go far!
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Dockland: European standards of logistics centre
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Totem spirit
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Summer for fans 2018
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Grammidin
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Men’s solution for Timotei
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Nü Fruit
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Optinol: strengthening consumer confidence
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Kracks. Modern urban style
Healthy Diet. Part 1: Clean Label
Insights
Healthy Diet. Part 1: Clean Label
Projects
Mildberry and Food Union reach China market
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Two Legends of Danish Ice Cream
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Schedrye – bread traditions in a modern home
Grocerants on the grow
Insights
Grocerants: How merging of supermarkets and cafes is going?
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LP care. Reaching a new audience
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Rexona generation Z
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Immuno Lakto: launch of a line with unusual flavors
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Limbažu Piens. A unique way of developing dairy brands on the Chinese market
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Baboo acts as assistant to parents
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Symphony of fruits
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Sarafanovo: the Russian way with feeling!
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Sir Thomas Lipton. English classic, freshly repackaged
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Aquamaris: actuality expressed in design
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VOX. Beauty requires tenderness
Conscious beauty
Insights
Conscious beauty. The evolution of the care cosmetics industry
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Little times. Attention to the little ones
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The cultural code of the russian nobility
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DECO: renewal of the exclusive Podruzhka brand
Ethic Fail 2020
Insights
We are looking into the details of why not everything is so clear in attempts to conduct an ethical business and how much in reality it is possible to minimize the consequences for the planet in modern conditions.
Voice assistants
Insights
How voice assistants change marketing?
Projects
Velikoslavich. The art of cheesemaking
The transformation of retail
Insights
The process of retail transformation is constant and affects all areas of commerce: from retail formats to the mechanisms operating within retail outlets.
Business in the age of escapism
Insights
Where do brands look for customers on the run from reality?
Projects
Myasnaya Liga: a pragmatic brand for hard discounters
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Development of a new brand of linoleum IVC HOME
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Calve. Global update
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Move towards premium
Watch, note, react
Insights
Watch, note, react
Projects
Going Organic: Adapting Global Design for Johnson & Johnson
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Lakto China. The best for kids
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Super Motorica. Innovations that change how we think about human abilities
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Heinz. New product launch in Russia
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Bravo Mama for ambitious mothers in China
The nature of transformation
Insights
How are eco-innovations and approaches changing business?
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Carte D’Or Gelato: a delicate italian dessert
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Arnest Packaging Solutions: Corporate Brand Strategy for B2B
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Balchug. Inspired by perfection
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GIS. Freedom of self-expression
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Nettrix. The insect free formula
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Spikes. It’s all about color
The Evolution of Strategic Sessions
Insights
From Offline to Online: The Evolution of Strategic Sessions
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PRIME. Real food in the rhythm of a big city.