Projects
Gazpromneft. Full-throttle towards consumer
Brand Building Partnership
Mildberry Cloud is a global, cross-functional partnership of top-tier experts in brand building, product development, service design, and customer experience. We work as a cloud business: no permanent offices, no unnecessary overhead — only project-specific teams built from a global network of trusted professionals.
Each project is led personally by Partners, who define strategy, stay involved in execution, and take full accountability for results. Roles and responsibilities are tailored to the task, with distributed authority inside teams and strategic oversight from our Board of Partners. This model keeps us agile, multicultural, and able to deliver high-impact solutions while optimising time and budget for every client.
We operate globally as an Italian company headquartered in the heart of Milan.
Life
All
Consumer branding
Corporate branding
Retail branding
Insights
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Projects
Talan. New tver. New life
Projects
Shunkhlai, a multi-industrial holding in Mongolia
Projects
Sportloto State Lotteries
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Slovo Myasnika: brand renewal in the Rusagro portfolio
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KAMA TYRES. Consolidation of a tyre business
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Ural Bank for reconstruction and development
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Next generation of telecom: Rostelecom sales and service centres
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Slovo myasnika grill: coals, meat, barbecue
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Russian Railways
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Hoff ousts an Austrian brand
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Communication strategy for REHAU
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A strong player on the drinking water market
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PEEKABOO. We’ll go far!
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Dockland: European standards of logistics centre
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Totem spirit
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Summer for fans 2018
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Grammidin
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Men’s solution for Timotei
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Nü Fruit
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Optinol: strengthening consumer confidence
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Kracks. Modern urban style
Healthy Diet. Part 1: Clean Label
Insights
Healthy Diet. Part 1: Clean Label
Projects
Mildberry and Food Union reach China market
Projects
Two Legends of Danish Ice Cream
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Schedrye – bread traditions in a modern home
Grocerants on the grow
Insights
Grocerants: How merging of supermarkets and cafes is going?
Projects
LP care. Reaching a new audience
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Rexona generation Z
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Immuno Lakto: launch of a line with unusual flavors
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Limbažu Piens. A unique way of developing dairy brands on the Chinese market
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Baboo acts as assistant to parents
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Symphony of fruits
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Sarafanovo: the Russian way with feeling!
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Sir Thomas Lipton. English classic, freshly repackaged
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Aquamaris: actuality expressed in design
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VOX. Beauty requires tenderness
Conscious beauty
Insights
Conscious beauty. The evolution of the care cosmetics industry
Projects
Little times. Attention to the little ones
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The cultural code of the russian nobility
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DECO: renewal of the exclusive Podruzhka brand
Ethic Fail 2020
Insights
We are looking into the details of why not everything is so clear in attempts to conduct an ethical business and how much in reality it is possible to minimize the consequences for the planet in modern conditions.
Voice assistants
Insights
How voice assistants change marketing?
Projects
Velikoslavich. The art of cheesemaking
The transformation of retail
Insights
The process of retail transformation is constant and affects all areas of commerce: from retail formats to the mechanisms operating within retail outlets.
Business in the age of escapism
Insights
Where do brands look for customers on the run from reality?
Projects
Myasnaya Liga: a pragmatic brand for hard discounters
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Development of a new brand of linoleum IVC HOME
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Calve. Global update
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Move towards premium
Watch, note, react
Insights
Watch, note, react
Projects
Going Organic: Adapting Global Design for Johnson & Johnson
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Lakto China. The best for kids
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Super Motorica. Innovations that change how we think about human abilities
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Heinz. New product launch in Russia
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Bravo Mama for ambitious mothers in China
The nature of transformation
Insights
How are eco-innovations and approaches changing business?
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Carte D’Or Gelato: a delicate italian dessert
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Arnest Packaging Solutions: Corporate Brand Strategy for B2B
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Balchug. Inspired by perfection
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GIS. Freedom of self-expression
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Nettrix. The insect free formula
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Spikes. It’s all about color
The Evolution of Strategic Sessions
Insights
From Offline to Online: The Evolution of Strategic Sessions
Projects
PRIME. Real food in the rhythm of a big city.
