Earlier this year, Unilever launched Sir Thomas Lipton, the special premium tea collection named after the legendary British entrepreneur who was the founder of the famous tea empire.
Our agency was initially tasked with adapting the global design version to fit the Russian marked; however, we ended up creating a completely new concept, including copy and brand’s key visual. We only carried over the black colour scheme of the packaging from the original design. We updated the logo, the flavor names, and the lineup design to support the legend of Sir Thomas Lipton, the brand’s pivotal figure. The esteemed Sir embarked on his journey to Ceylon 130 years ago to discover new teas; he founded the company that would become world-famous.
The new rendering of the Sir Thomas Lipton brand is Mildberry’s contemporary take on the tea tradition dating back to 1890.