Going Organic: Adapting Global Design for Johnson & Johnson

Johnson & Johnson’s Consumer Health Products division is committed to sustainability, with key consumer brands planning to switch to 100% recyclable or biodegradable packaging by 2025, and to use renewable energy for all products. That is how the company is working to improve the quality of life and human health, creating and supplying products, by not only taking into account their safety and efficiency, but also the environmental component.

The Le Petit Marseillais® brand introduced a line of organic shower gels with a 100% natural composition and a 99% biodegradable formula to the international market. There are five gels that make up the line – Olive Leaves, Verbena and Lemon, Sweet Almond, Peach and Nectarine, Wild Blueberry. All of them are certified by Cosmebio® and EcoCert®, confirming that all stages of production meet the quality requirements for environmentally friendly products.
The Mildberry team carried out a local adaptation of the Le Petit Marseillais® organic line packaging for the Russian market. The global design of the brand line was complemented by a cardboard holder that conveys the benefits of the product.

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