The coffee market is actively developing. The instant drink remains the most popular in Russia, however, over the past few years, there has been an increase in consumer interest in grain and ground coffee. This is reflected in the trends of the entire category, including in the instant coffee segment, where the main competition revolves around the most popular type of product – freeze-dried coffee. Large companies are introducing product innovations, such as “ground coffee in instant coffee”.
The Lakto brand, developed by Mildberry for the European market and successfully entered the Chinese market, has also appeared in Russian supermarkets. Immuno Lakto is a new line of functional fermented milk products for immunity, exclusively launched in Russia by the alliance of the Nesvizh Baby Food Plant (NZDP) and X5 Retail Group.
The impact of the pandemic and the inevitable need for savings is making the hard discounter format more and more popular with the Russian consumers. Following the European expansion, hard discounters are also increasing their presence in Russia.
Unipharm is a private pharmaceutical company specializing in the development, production and sale of high-quality medicines and dietary supplements. Today, vitamin-mineral complexes and medicines from Unipharm are bought by millions of consumers around the world.
Yummy United is perhaps the only company in the world run by kids. The company produces food products for children, created in accordance with children’s ideas and in close cooperation with children. The idea to involve kids in the development process belongs to the Mildberry founder Oleg Beriev and an expert in food production technologies Roman Glebov, while the Mildberry brand agency made it happen.