Talan is a national development company that operates in fifteen Russian cities and whose global mission is to develop the Russian regions and improve the quality of life in Russian cities. When people are looking to buy an apartment what they are interested in is not just the statistics of the property but also good views from the windows, a well developed local infrastructure, availability of all the modern amenities, clean yards, ease of access by all modes of transport and availability of rest and recreation areas. It is often the case that people who seek a more modern and comfortable life leave regional cities and move to Moscow or Saint Petersburg. Talan is convinced that a good environment and modern amenities not only improve the quality of life but change the people, helping develop and improve regional cities and reducing emigration from them.
For one of the Ural’s largest banks, Ural Bank for Reconstruction and Development (UBRD), rebranding became a necessary phase in its general development strategy. Shifting from corporate clients to consumer banking, expanding the network of branches and range of services (including innovative ones) and doubling the number of clients—all of these tasks demanded a radical facelift for the bank.
This case was supposed to appear a year and a half ago, but it did not appear, because a few months after its launch, owing to the political crisis, the project had lost investment and ceased to exist. In summer 2016, its creator and chief ideologist, Sergey Vykhodtsev, died. In memory of the famous Russian entrepreneur and our long-time partner, we have decided to tell about the most ambitious and, probably, the most inspiring project in his career – Indigo Duty Free.
Food Union – a modern dairy manufacturer, uniting businesses across Europe – decided to enter the Chinese market with one of its dairy products from the Baltics. This helped to form the market positioning prior to launching local production.
“Schedrye” crispbread, produced by a company called “Orient Products”, has been on the market for some time, even gaining a loyal consumer base. In 2017, however, “Orient Products” was acquired by the Lantmännen Group, the manufacturer of Finn Crisp crispbread.
X5 Retail Group operates Russia’s largest chains of grocery stores and supermarkets: Pyaterochka, Perekrestok and Carousel, which together run over than 11,000 stores across Russia. The Nesvizh baby food plant is a modern high tech company specialising in dairy products. The two companies teamed up with Mildberry to develop and launch the new Sarafanovo brand that the plant and the retail group own together.
The segment of own brand products by supermarket chains is rapidly increasing, but the low price isn’t always enough to compete with already established standalone brand, which are known to consumers. Especially this is true for those products that people tend not to save on – such as products for kids.