The beauty industry is one of the most dynamically developing industries, which exists at the intersection of science, medicine, aesthetics and fashion. Purchasing care cosmetics is a highly conscious choice, as consumers are not only concerned about their health and the actual product features, but view the products as a means of self-identification. This contributes to increased competition and the constant emergence of product and marketing innovations. We study the latest global trends in skincare and haircare.
Two years ago, an international research carried out by Nielsen detected the following trend: consumers are willing to pay more if the manufacturer assumes social responsibility and protects the environment from pollution. A year ago, GfK Consumer Life published data indicating that 73% of respondents all over the world are demanding full environmental responsibility from businesses.
Brands and we are escaping reality in this article for VC.ru (originally published on August 28th, 2020).
A lot went wrong in 2020. It seems like only yesterday our world was rock solid, and today our future is teeming with anxieties and uncertainty.
RTE Meals (Ready-To-Eat Meals), i.e. meals you don’t have to cook. Formally, canned food and pastries also qualify as RTE meals, but today this term is more often used to describe culinary dishes in individual package you can buy in supermarkets.
There are no brands with uncompromised ethics. No matter how they twist it, the only way to stop doing harm to the environment and society is to cease any and all production. And so businesses have no choice but to assume responsibility for the harm they are doing to the environment and the people.
An article by Mildberry strategist Yelena Kuprina and analyst Natalya Rezvanova who wrote a series of materials on the transformation of retail for RBC PRO
Today, smart image and sound recognition and machine learning technologies are gradually becoming part of everyday life. They change our habits, the way we buy products or services and interact with brands and retailers: not just online but offline as well. Companies are starting to actively use these innovations for commercial purposes, with voice control being among the most popular of them. We have examined how smart assistants are changing marketing these days.
According to Euromonitor, global sales of healthy food in 2017 amounted to about 1 trillion dollars. However, the notion of health benefits is not objective and is constantly changing. What is considered healthy now? How do brands use it? What changes are taking place and what are the forecasts for the future? We have prepared a series of longreads that will help to gain insight into this topic. This is the first article in the series.