The beauty industry is one of the most dynamically developing industries, which exists at the intersection of science, medicine, aesthetics and fashion. Purchasing care cosmetics is a highly conscious choice, as consumers are not only concerned about their health and the actual product features, but view the products as a means of self-identification. This contributes to increased competition and the constant emergence of product and marketing innovations. We study the latest global trends in skincare and haircare.

RTE Meals (Ready-To-Eat Meals), i.e. meals you don’t have to cook. Formally, canned food and pastries also qualify as RTE meals, but today this term is more often used to describe culinary dishes in individual package you can buy in supermarkets.

According to Euromonitor, global sales of healthy food in 2017 amounted to about 1 trillion dollars. However, the notion of health benefits is not objective and is constantly changing. What is considered healthy now? How do brands use it? What changes are taking place and what are the forecasts for the future? We have prepared a series of longreads that will help to gain insight into this topic. This is the first article in the series.