A strong player has appeared on the Russian drinking water and cooling beverages market—a company called Aquanika. The largest production facility in Europe was founded in the Nizhny Novgorod region in 2008. Investments in production capacities exceeded 4 billion roubles, which allowed the company’s management to craft the most daring plans for expanding on the Russian market. In 2011 the Managing Partner at Mildberry, Oleg Beriev, was invited to join the Aquanika Board of Directors. This step was justified by the owners’ desire to use Mildberry’s capabilities and potential as much as possible when implementing its own plans. From this moment on our consultancy became Aquanika’s strategic partner taking part in all the significant phases of developing and implementing the company’s marketing strategies.