Move towards premium

Baby food market is characterised by the premiumisation trend, which is in line with parents’ eagerness to give their children the best. A manifestation of this trend in infant formula package designs is distinct premium look: gold colour scheme, strict expert image of the brand.


When redesigning the NAN package, it was necessary to distinguish the brand from the competitors while keeping it in line with the trend. This task was successfully solved by using a premium yet unique for the segment colour scheme and a special package design architecture solution.


We prepared design solutions for the broad NAN line, which encompassed more than twenty SKUs. We’ve also performed complex print tests to assess the final result accurately before can manufacturing is launched.

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