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MildberryBrand & Package Design

ServicesBrand & Package Design

Designed to be chosen

A pack has only a few seconds to be found, understood, and chosen—whether on a physical shelf, a marketplace search page, or a phone screen. When a range lacks a clear design idea or breaks down across formats and channels, brands lose attention, differentiation, and shopper value.

We create distinctive packaging concepts that give brands a clear advantage and products a recognizable reason to stand out. From shape design and pack architecture to visual identity, labels, artwork, and production-ready implementation, we design complete systems that work across shelves, e-commerce, social content, and digital channels.

And packaging does its job before a word is read: easy to spot, easy to shop, and clearly differentiated from competitors.

Other services
Brand Strategy & PositioningResearch & InsightsConcept DevelopmentBrand & Package DesignVisual & Verbal IdentityRetail & Brand EnvironmentsCustomer Experience & Service DesignCommunication & Go-to-MarketBrand Management & GovernanceBusiness & Growth Consulting
Cases
Dairy & Desserts·Six European markets, China

Food UnionA seat on the board

Food & Snacks·Europe, CIS

UnileverTrusted to Help Icons Evolve

Pharma & Wellness·Europe, CIS

JGLSide by Side in Pharma

Food & Snacks·Europe

Hey CompàStraight from the Grove

Drinks & Alcohol·CIS

PoettiA new coffee brand with European heritage

Dairy & Desserts·CIS

Pro ComplexA Next-Generation Functional Dairy Brand

Dairy & Desserts·Northern Europe

UndergroundGive It a Go

Food & Snacks·Northern Europe

FrastConvenience Without Compromise

Drinks & Alcohol·CIS

KarlovecElevating a Czech Classic

Drinks & Alcohol·European Markets

T FusionsThe Birth of a Global Brand

Dairy & Desserts·Danmark

Mejerigaarden & GammeldagsThe Legends

Kids & Family·Italy, CIS, Singapore, Hong Kong

Yummy UnitedKids Rule Here

More work
01

Inarctica — In North We Trust

Food & Snacks · CIS
02

Lakto Kids — The Best for Kids

Kids & Family · China
03

Aqua Maris — Actuality Expressed in Design

Pharma & Wellness · CIS
04

Deco — A Community-Driven Beauty Brand

Beauty & Personal Care · CIS
05

Spikes — Bold Color, Bold Crunch

Food & Snacks · CIS
06

Prime — Real Food in the Rhythm of a Big City

Retail & HoReCa · CIS
07

Sir Thomas Lipton — Reimagining an English Classic

Dairy & Desserts · CIS
08

Calve — Global Update

Food & Snacks · CIS
09

LP Care — Redefining Intimate Hygiene

Beauty & Personal Care · CIS
10

Onegin — The Cultural Code of the Nobility

Drinks & Alcohol · CIS
11

Immuno Lakto — Emotional Differentiation in Functional Dairy

Dairy & Desserts · CIS
12

Gis — Freedom of Self-Expression

Beauty & Personal Care · CIS
13

Carte D’Or Gelato — Taste of Italy

Dairy & Desserts · CIS
14

Balchug — Inspired by Perfection

Drinks & Alcohol · CIS
15

NAN — Move Towards Premium

Kids & Family · CIS
16

Carte D'Or — Ice Cream as a Present

Dairy & Desserts · CIS
17

Schedrye — Bread Traditions in a Modern Home

Food & Snacks · CIS
18

Verhovye — The Technology of Responsibility

Dairy & Desserts · CIS
19

Le Petit Marseillais — Going Organic

Beauty & Personal Care · CIS
20

Lipton Spring — A Jar of Light

Drinks & Alcohol · CIS
21

Bravo Mama — For Ambitious Moms

Dairy & Desserts · China
22

Bolshaya Kruzhka — More Love and Care

Dairy & Desserts · CIS
23

Limbažu Piens — Authenticity as an Anchor

Dairy & Desserts · China
24

Sincerely yours — Modern Dairy Redesign

Dairy & Desserts · CIS
25

Nanotropil Novo & Phenazepam — It’s All About Mind

Pharma & Wellness · CIS
26

Heinz — New Product Launch

Food & Snacks · CIS
27

SmileTime — Happy Moments Wafers

Food & Snacks · CIS
28

Loving Touch — For the Baltics, With Love

Kids & Family · Baltic Region
29

Maiami Ice — Functional Refreshment

Drinks & Alcohol · Kazakhstan
30

Tornado — Do Damage!

Drinks & Alcohol · CIS
31

Rexona — Designing for Generation Z

Beauty & Personal Care · CIS
32

Timotei — Men's Solution for Timotei

Beauty & Personal Care · CIS
33

Sarafanovo — The Slavic Way With Feeling

Dairy & Desserts · CIS
34

Vox Redesign — Beauty Requires Tenderness

Beauty & Personal Care · CIS
35

Little Times — Attention to the Little Ones

Kids & Family · CIS
36

Ekselence Ice Cream — Mildberry & Food Union Expand into the China Market

Dairy & Desserts · China
37

Nettrix — The Insect Free Formula

Pharma & Wellness · CIS
38

Nü — A Refreshing Product Experience

Dairy & Desserts · Baltics
39

Rinomaris — A Modern Vision for Natural Care

Pharma & Wellness · CIS
40

Baboo — Assistant to Parents

Kids & Family · CIS
41

Lesnoy Balsam — A Legacy Brand Refresh

Beauty & Personal Care · CIS
42

Meladrim — Human-Centered Pharma

Pharma & Wellness · CIS
43

Velikoslavich — The Art of Cheesemaking

Food & Snacks · CIS
44

Rasa — Rooted in Dairy Tradition

Dairy & Desserts · Baltic Region
45

Aromio — Classic Taste—New Technology

Drinks & Alcohol · CIS
46

Dramina — A New Identity for a Trusted Brand

Pharma & Wellness · CIS
47

Ouch! — Snacks Against Boredom

Food & Snacks · CIS
48

Kracks — Modern Urban Style

Food & Snacks · CIS
49

Hexoral — Prescribed Rebranding

Pharma & Wellness · CIS
50

Brooke Bond — New Life Begins With Home

Drinks & Alcohol · CIS
51

Cornetto — Summer for the World Cup Fans

Dairy & Desserts · CIS
52

Kabarga — Totem Spirit

Drinks & Alcohol · CIS
53

Optinol — Building Consumer Trust in Eye Care

Pharma & Wellness · CIS
54

Perfectoin — Visualizing Scientific Innovation

Pharma & Wellness · CIS
55

Lipton Stage Magic — Inspired by Theatre

Drinks & Alcohol · CIS
56

Sokrassol — A New Look at Old Traditions

Drinks & Alcohol · CIS
57

Portsiola — Weight Management

Pharma & Wellness · CIS
58

Lipton Nature Green — Honesty in Every Leaf

Drinks & Alcohol · CIS
59

Toptyzhka — Balancing Insights for Kids and Parents

Kids & Family · CIS
60

Piala Gold — Modernizing a National Icon

Drinks & Alcohol · Kazakhstan
61

Vox — Minimalism Meets Femininity

Beauty & Personal Care
62

Magnat — A Taste of Romance

Dairy & Desserts · CIS
63

Lipton Winter Collection — A Multi-Sensory Holiday Gift Experience

Drinks & Alcohol · CIS
64

Lipton New Year — Collectible Holiday Ornament Packaging

Drinks & Alcohol · CIS
65

Lipton Pyramids — Symphony of Fruits

Drinks & Alcohol · CIS
66

Okhota — Iconic Design for a Market Leader

Drinks & Alcohol · CIS
67

Nü Fruit — A Shape of Indulgence

Dairy & Desserts · Latvia
68

Lipton Discovery — A Sensory Journey Around the Globe

Drinks & Alcohol · CIS
69

Actimel Vitamin C — Pinpoint Identity Refinement

Dairy & Desserts · CIS
70

Zlaty Basant — A Slovak Icon Goes Abroad

Drinks & Alcohol · CIS
71

Natuma — Make a Child Smile!

Beauty & Personal Care · CIS
72

Grammidin — Sore Throat Relief

Pharma & Wellness · CIS
73

Imuno Complex — Scientific Precision for Functional Dairy

Dairy & Desserts · CIS
74

Zorex — Recover Your Day

Pharma & Wellness · CIS
75

Hexoral Tabs — Relief That Stands Out

Pharma & Wellness · CIS
76

Lakto — For Everyday Goodness

Dairy & Desserts · CIS
77

Legendy Gor — Soft by Nature

Food & Snacks · CIS
78

Actimel Cocktail — A Daily Dose of Support

Dairy & Desserts · CIS
79

Aqua Minerale — Refreshing Design

Drinks & Alcohol · CIS
80

Ingavirin — Designed for Defense.

Pharma & Wellness · CIS
81

Old Smuggler — A Rebel with a Legacy.

Drinks & Alcohol · International
82

Voskevaz — Armenian Wine Revival.

Drinks & Alcohol · Armenia, CIS
83

Actimel Imunitass — More Functional.

Dairy & Desserts · CIS
84

Bochkarev — Honest Beer, Bold Character.

Drinks & Alcohol · CIS
85

Edelweiss — Alpine Tradition.

Drinks & Alcohol · CIS
86

New Tver — New city. New life.

Real Estate · CIS
87

Niislel

Drinks & Alcohol · Mongolia

We have more work in Brand & Package Design than this page shows.
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