In order to stay relevant in the ever evolving market with extremely high competition, even already established and renowned companies need to update their semantics and visual identity.
Mildberry re-architected the packaging design system for Unilever’s Calvé brand to align with its updated global positioning centered on international flavor variety. Covering nearly 40 SKUs across ketchups, mayonnaises, and specialty sauces, we established a clear design architecture that highlights natural ingredients, organic credentials, and European heritage while simplifying navigation across a broad range. In addition to packaging, Mildberry developed engaging marketing copy for each pack and created a master key visual to guide future brand communication.