Qualitative depth, survey speed.
A hybrid study combines qualitative and quantitative evidence from the same respondent, in the same interview. An AI interviewer runs a one-to-one conversation in the respondent’s own language, by text or voice. It asks the planned questions, listens and follows up when an answer needs more depth. Rating scales and closed questions sit alongside open conversation. Clarity Cloud runs hundreds of interviews at once, in 50+ languages.
Use Clarity Cloud to uncover opportunities for product and communication development, build personas, and spot weak signals before they become trends. Screen and refine early ideas, reveal drivers and barriers in overclaiming markets, and evaluate post-launch performance.
When did you last buy a yogurt you had never tried before?
Last week, I think.
What made you pick that one?
The pack. It looked healthier.
What on the pack told you it was healthier?
“The green, and it said no added sugar right on the front.”
That is clear, thank you. Where do you usually buy yogurt?
You started signing up in the app but did not finish. What happened?
It just took too long.
Which step felt long?
The one where it asks for my ID.
Was it the time it took, or something about sharing your ID?
Honestly, I did not see why a food app needs my passport.
That helps a lot. What would have made you feel okay sharing it?
How was your last delivery from us?
Late again. Third time this month.
I am sorry, that sounds frustrating, especially when it keeps happening.
It is. I plan dinner around it.
What happens to your evening when it is late?
The kids eat snacks, then nobody wants dinner. So I am thinking of switching.
Thank you for telling me. What would make you stay?
Here is an idea for a new oat drink. What is your first reaction?
“I like it, but it looks like a kids’ drink to me.”
What makes it look like a kids’ drink?
The round letters and the bright colors.
Good to know. Would you buy it for yourself, or for someone at home?
Examples of how interviews run.
languages, with respect for local nuance
ways to answer: text, voice or video
of interviews a day
link to launch a study, by email, messenger, app or site
A survey tells you what people chose. An interview tells you why. Clarity Cloud gives you both: a number for every theme, a reason for every number. No gap between “what” and “why”.
| Survey | Classic interviews | Clarity Cloud | |
|---|---|---|---|
| Depth | Answers to fixed questions | Real motives and context | What people really feel and need — at scale |
| Scale | Thousands of people | Usually 10–20 people | Hundreds of meaningful conversations |
| Speed | Days or weeks | Weeks or months | Deep insight, delivered in days |
| Markets | Needs translation | Needs a moderator per language | One study. 50+ languages. Native-level nuance. |
How it works
Tell us what you need to learn, who you need to hear from and what you want to show them. AI helps draft the interview guide, and we test it before launch. Packs, ads, concepts and websites can be shown inside the conversation.
Share one link by email, in a messenger, in your app or on your site. A short screener keeps the wrong respondents out. If you need people to be found for you, we arrange it.
Each interview follows the answer in front of it: it clarifies, digs deeper and moves on when the point is made. People answer by text, voice or video, whichever feels natural.
Every interview is transcribed and summarized as it ends. You get a report with findings, quotes in people's own words, and numbers where numbers help. Ask your own questions of the results in plain language.
Follow-up questions come from what the person just said, not from a fixed script.
It acknowledges what it hears and guides the conversation gently, so people say more.
Each person is interviewed in their own language, with attention to local habits and nuance.
No interview colours the next. People speak openly, even about sensitive topics.
Attitudes, habits and motives in a category — before developing a product, planning a launch or entering a new market.
Where people get stuck, what job they hire the product for, and why some of them leave.
What annoys customers, what they miss, and what keeps them coming back — beyond the score.
Rough ideas tested early, so the choice between them rests on what people said.
Research is where the work starts.
Clarity Cloud is part of Mildberry Cloud. When research reveals an opportunity, our teams can turn it into a stronger position, product or customer experience.
Tell us what you need to learn, and we will set up a meeting. We reply within two working days.
Your request goes to the Clarity Cloud team at clarity@mildberry.com.
Thank you. Your request is on its way to the Clarity Cloud team.