Creating an international brand identity and packaging system for an energetic consumer demographic.
Mildberry developed the complete brand concept and packaging design for Tornado, an energy drink brand launched by Switzerland-based Global Functional Drinks. To break away from saturated category tropes like extreme sports and music festivals, we positioned the brand around the rapidly growing gaming community. The visual system features dynamic imagery and a high-impact packaging design that directly communicates with gamers seeking sustained focus and energy. By establishing a distinct visual language, Mildberry gave Tornado an immediate global appeal, supporting its launch across key international markets, including the UK and US.