Meeting growing consumer demand for refined, flavor-forward cheeses with a locally produced premium offering.
High-value environmental initiatives require a brand identity sophisticated enough to engage global investors without softening the rugged authenticity of the landscape.
As consumer tastes evolved, a clear opportunity emerged for a brand that could satisfy the demand for rich, complex flavor profiles designed for special indulgence. Savencia Fromage & Dairy—a French global leader in dairy—recognized the potential to launch a new brand that brought high-end gastronomic standards to the local market.
The primary objective was creating a full-scale premium brand image with authentic local roots, reflecting the key aspects of the product: rich taste, unique recipes, and exceptional quality. To justify a premium positioning, the brand needed to communicate artisanal craft while building instant trust with discerning food lovers. Mildberry was tasked with developing this new brand strategy, visual identity, and packaging architecture from scratch.
Developing a premium brand positioning and classical packaging system centered on the concept of "cheese as art."
Mildberry created the Velikoslavich brand platform to position cheese not as an everyday commodity, but as a refined gastronomic experience.
We anchored the strategic positioning around the art of cheesemaking, emphasizing unique recipes, rich taste profiles, and culinary sophistication. The brand name, Velikoslavich, provided strong local roots and visual gravity, grounding international dairy expertise in a resonant regional narrative.
To reflect the product's premium nature, we moved away from standard industrial dairy cues. The packaging layout was inspired by classic Dutch still life paintings, using dark, rich tones and artful ingredient staging to highlight the gastronomic value and aesthetic appeal of each cheese variant.
We developed a cohesive design system that clearly differentiated individual flavor profiles while maintaining a unified, high-end look across the entire line, setting the foundation for long-term category expansion.
An award-winning market entry that established Savencia’s presence in the premium segment.
Velikoslavich successfully bridged the gap between local production and international quality standards, capturing high consumer interest upon its retail debut. The brand gave Savencia Fromage & Dairy a strong initial foothold in the market and validated its strategy for regional growth.
The project achieved immediate industry recognition, winning "Best New Brand" at the national "Molochnaya Strana" dairy festival, and establishing itself as a benchmark for premium local dairy branding.