Refining a leading tea brand's design system to celebrate tradition and taste.
Mildberry developed an updated visual architecture for Piala Gold, a top mass-market tea brand produced by RG Brands in Kazakhstan. To reinforce the brand’s rich history while modernizing its shelf appeal across both hot and cold tea lines, we introduced silhouette graphics depicting flavor profiles and tea origins. The refreshed design system preserved iconic brand cues while clarifying product quality and making the portfolio more engaging across diverse age groups.