Crafting a vibrant brand identity and packaging design for an unconventional beverage startup.
Mildberry developed the visual identity and packaging system for Sokrassol, an innovative non-alcoholic drink that turns traditional home-brewed pickle brine into a modern, mass-market beverage. Formulated from a unique blend of fruit and vegetable juices, brine, and spices, the product bridges classic recipes with modern production. To capture a young audience seeking authentic yet novel flavors, we created a high-impact, visual identity designed to drive impulse buys, deliver shelf standout, and position the startup for commercial distribution.