Breaking category barriers through a friendly, lifestyle-led design system.
Mildberry developed the packaging concept for LP Care Delicate, an exclusive line of intimate hygiene products created for the Podruzhka retail chain. To overcome consumer awkwardness often associated with traditional medical-style packaging, we designed a friendly, approachable visual system aimed at a younger demographic. By balancing professional care with personal wellness cues, the strategic visual revamp helped drive a 30% category sales increase for the retailer over the following year.