Shaping a vibrant new take on fruit ice cream.
Mildberry developed the complete brand concept, visual system, and custom product shape for Nü Fruit, an innovative line of fruit ice cream launched by Food Union across the Baltic market. To break away from conventional frozen treat cues, we designed a distinctive, form-factor-driven identity that highlights vibrant natural ingredients and playful consumer appeal. The resulting visual and structural design gave Food Union a fresh, highly differentiated entry in the regional impulse category, establishing Nü Fruit as a standout modern offering on retail shelves.