Updating an over-the-counter pharmaceutical line for high visibility in retail and digital channels.
Mildberry re-engineered the packaging system for Johnson & Johnson’s Hexoral, a leading broad-spectrum antimicrobial and antiseptic sore throat brand. To help consumers navigate an over-the-counter portfolio spanning both sprays and lozenges, we created an intuitive, high-impact design that clearly communicates drug efficacy, specific product benefits, and usage instructions. The modern visual language cuts through retail shelf clutter and optimizes digital catalog presence across online pharmacies, reinforcing consumer trust and driving independent purchasing decisions nationwide.