Launching a botanical cold tea range through mood-based benefit navigation.
Developed for Kazakh beverage leader Raimbek Bottlers, Maiami Ice is a ready-to-drink tea line infused with natural botanicals like jasmine, mint, and chamomile. Mildberry designed a vibrant packaging system organized around functional mood states—such as Relax, Immunity, and Cleanse—combining cool botanical graphics with occasion-based messaging.