Designing a clear visual communication system for cold-brewed iced tea.
Mildberry developed a comprehensive visual identity for Lipton Nature Green, highlighting its natural brewing process and authentic tea flavor. We created a custom green teapot symbol on the label to signal brewing quality and technological innovation, paired with a dynamic tea-leaf graphic as the primary brand image. This unified visual system linked diverse product flavors on retail shelves, effectively communicating freshness and natural ingredients to consumers.