Shifting brand perception toward taste and immunity support through precise visual adjustments.
Mildberry executed a targeted design evolution for Actimel and Actimel Vitamin C, refining the packaging without altering core brand equity. To balance the product's functional tech-focused image with an appetite-appealing narrative, we heightened the visual emphasis on taste while reinforcing its core immunity-support message. The subtle design updates elevated the line's premium perception and strengthened product communication across retail display units.