Uniting a limited-edition tea collection under an enchanting gift concept.
The concept idea was inspired by theatre. Theatre is always associated with Mildberry collaborated with Unilever to create "Stage Magic," a limited-edition holiday gift collection for Lipton tea. Inspired by global theatrical traditions, such as ballet, opera, and masquerade balls, the design uses intricate graphic silhouettes crafted from tea leaves and festive motifs. The theatrical concept provided a unified, gift-ready narrative across multiple formats, turning seasonal product variants into memorable keepsakes.