Designing a premium sub-brand identity that communicates product innovation and rich flavor.
Mildberry developed the visual concept for MacCoffee Aromio, a new premium offering by Food Empire featuring ground-in-instant coffee technology. To bridge the gap between instant convenience and natural ground quality, we created a design centered on the product’s dual-coffee technology. Using sophisticated visual cues and a hand-crafted script accent, the packaging highlights aroma, exclusivity, and premium taste, setting MacCoffee Aromio apart from the core brand line and establishing a distinct presence against market competitors.