Redesigning a men's hair care line to engage both male users and female buyers.
Mildberry transformed the packaging communication for Unilever’s Timotei Men shampoo line to capture broader market growth. To appeal equally to men and to women purchasing on their behalf, we re-architected the packaging around core masculine visual codes, balancing virility and strength with clean, accessible product communication. The optimized visual system was deployed across the five-SKU range, strengthening shelf impact in the men’s grooming aisle while reinforcing a long-standing strategic partnership between Unilever and Mildberry.