Mildberry Cloud is a global brand and business consultancy helping companies grow through brand strategy, product and service development, customer experience, and design.
Rebranding a prosthetics company by shifting the focus from physical loss to super-capabilities.
Read the caseCreating a multifunctional culinary and cultural destination from the ground up within a historic Toronto landmark.
Read the casePioneering a seamless, O2O travel retail platform that connected physical airport boutiques with extended online duty-free shopping.
Read the caseBuilding an international D2C FoodTech platform, brand architecture, and multi-functional experience space for premium frozen meals.
Read the caseBuilding an ultra-premium brand through strategic positioning, custom bottle design, and identity.
Read the caseAn own brand created for the Chinese market rather than adapted to it—built on the one thing the category refused to say to mothers.
Read the caseBranding is our profession and has been since 1999. We have also built and owned businesses ourselves, so every recommendation comes with a view of what it will take inside your company — budget, people, time, and the resistance in between.
Most agencies need a precise brief before they start. We grew up in emerging markets, where briefs change as fast as the market. So we adapt as we go, and change direction when the facts change, without starting over.
Two similar companies in the same market may need completely different strategies because their teams, processes, and beliefs are different. So we present several directions rather than insist on one, and you choose the one you believe in and can implement.
Clarity Cloud is an AI interviewer for qualitative research. It talks to real people in 50+ languages, by text, voice or video, follows up like a good moderator, and turns hundreds of conversations into findings a team can act on.
Why a strong brand is a strategic asset while performance is only a tactical tool — and what happens to a company that spends a decade optimizing the second and neglecting the first.
02How premium branding, experience and service innovation add value to the shrinking category of exquisite taste.
03Besides selling more to sick people, pharma’s growth vector is to target the big market of the healthy ones.
04Brands better move beyond generational stereotypes toward an integral understanding of humans.
All thinkingBrand audit · Market research · Competitor analysis · Consumer and persona research · Trend analysis · In‑depth interviews
See work that included thisCVP (Customer Value Proposition) · Brand strategy · Brand positioning · Brand platform · Brand architecture
See work that included thisNew brand concepts · New product concepts · New service concepts · Human‑centered business models · Retail space concepts · Phygital experience concepts
See work that included thisProduct portfolio strategy · New segment entry · New market entry · ESG strategy · HR brand strategy · Transformation strategy
See work that included thisBrand identity design · Design strategy and visual language · Brand naming · Tone of voice · Copywriting and storytelling · Slogans, descriptors and naming systems
See work that included thisBrand design · Packaging design · Shape design · Structural design · Label design · Private label design · Packaging system development · Packaging architecture · Artwork development
See work that included thisRetail space design · Branded environment design · Wayfinding and navigation · Architectural concept design
See work that included thisCustomer journey mapping · Service blueprint · Digital experience (UX/UI design) · Customer experience audit · Service concept design · Touchpoint design
See work that included thisCommunication strategy · Messaging framework · Communication matrix · Launch plan
See work that included thisBrand book · Brand standards · Technical guidelines · Roll‑out and implementation roadmap · Team training and support
See work that included this