Pioneering an emotion-led visual style and branch environment in consumer finance.
As one of the first retail banks to shift from rigid financial formality toward approachable consumer service, Renaissance Credit partnered with Mildberry to overhaul its masterbrand visual system. We introduced an unconventional, high-visibility raspberry and green color palette, paired with an organic flower motif symbolizing growth and client care. This warm, accessible identity was rolled out across corporate communications and branch interiors, setting a new benchmark for friendly, consumer-centric retail banking.