Building a dynamic, unified visual identity for a premier hockey club.
Mildberry updated the visual identity for hockey club Avangard Omsk to align with modern sports marketing standards while respecting its team heritage. We refined the iconic "A-hawk" symbol for added dynamism, developed modern custom typography, and introduced a signature "Wing" graphic pattern applied across merchandise and arena graphics. The comprehensive identity system synchronized visual communication across both the senior roster and the junior team.