Designing a vibrant visual identity and clear wayfinding system for a major Kazakhstani eco-resort.
Connecting diverse resort amenities under a single, easy-to-navigate brand system.
As Kazakhstan's leisure market grows, multi-service destinations need clear branding to guide guests across different activities. Located near Almaty, 8 Lakes is a large resort featuring hotels, restaurants, fishing lakes, eco-tourism areas, and sports facilities.
To bring these elements together, 8 Lakes hired Mildberry to create its visual identity and resort navigation. The goal was to build a distinct brand that connects all services while reflecting the surrounding nature.
Creating a flexible graphic style, clear service codes, and simple resort navigation.
Mildberry built a complete visual identity that reflects the resort’s natural environment and broad range of activities.
We designed a central logo that shapes the number eight into an infinity symbol, representing endless relaxation options. Filled with colorful patterns, the logo forms a clear anchor for the resort brand.
We created a flexible pattern system based on natural elements like water, sun, plants, and wildlife. By adjusting colors and shapes, we adapted this pattern for menus, signs, interiors, and resort merchandise.
We developed a practical navigation system to help guests find their way across the large property. Different color combinations and symbols were assigned to specific zones, such as dining, sports, and eco-tourism.
A highly recognizable, world-class resort brand that established 8 Lakes as a premier leisure destination in Kazakhstan.
Mildberry delivered an integrated visual identity and navigation system that elevated 8 Lakes into a benchmark recreational park. The cohesive, nature-driven design language created an atmosphere of emotional comfort, driving high brand recall and establishing the complex as an iconic destination in the region.
