Aligning diverse B2B and consumer business units under a cohesive corporate identity to enter international markets.
Overcoming a legacy market image to position a mature manufacturing business for strategic global growth.
Technoexport develops crop protection, household goods, and pest control products distributed across domestic and international markets. Approaching its 25th anniversary, the company sought to transform its corporate brand to unlock business potential, expand B2B partnerships, and enter new global markets.
Because Technoexport interacts with a broad network of stakeholders, including agricultural enterprises, foreign suppliers, research institutes, and regulatory bodies, the company needed a unified corporate brand strategy that reflected its technical expertise while maintaining internal cohesion. Technoexport partnered with Mildberry to execute a complete corporate rebranding.
Developing a collaborative brand strategy, defining a social-responsibility tagline, and structuring a sub-brand for agricultural assets.
Mildberry conducted stakeholder workshops and deep-dive interviews to capture Technoexport’s core culture and strategic ambitions, translating them into a refreshed identity system.
We analyzed Technoexport’s internal dynamics, identifying a collaborative corporate culture focused on teamwork, personal respect, and consumer safety. We synthesized these principles into the corporate tagline "For the world, for the people," signaling social responsibility, safety, and environmental care across all business lines.
We designed a clean, energetic visual style anchored by a minimalist logo that preserves recognizable elements of the original 1990s brand mark. Complemented by deep corporate colors, scientific photo styling, and concise supergraphics, the identity reinforces the company’s stability and R&D expertise.
Recognizing the growth potential in the commercial agricultural sector, we established "Technoexport Agro" as a dedicated sub-brand. This targeted platform promotes professional crop protection and yield-enhancement solutions directly to agricultural enterprises.
A modern corporate platform that clarified market positioning and prepared the business for international expansion.
Mildberry delivered a unified corporate identity, tagline, and sub-brand structure that brought clarity across all internal and external touchpoints. The refreshed brand framework strengthened Technoexport’s corporate reputation, aligned its diverse product divisions, and set a scalable foundation for global growth.
