The kisses of Magnat

Magnat (known worldwide as Magnum) is one of the most successful impulsive brands of “eskimo” ice-cream in Russia (its share of the market reaches 3%). The brand is well-known for its reputation of a trend-setter and a recipe-pioneer, expanding its range of flavors every year. In 2015 Unilever produced a sub-line of ice-cream known as “Magnat kisses”. Classical philosophy of the brand’s premium character was superseded with more romantic attitude.


Consequently, the package design of the product became youthful and bright. Mildberry team reflected the new positioning of Magnat kisses in a vivid and emotional packaging and adapted it for the Russian market.

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