Yummy United is perhaps the only company in the world run by kids. The company produces food products for children, created in accordance with children’s ideas and in close cooperation with children. The idea to involve kids in the development process belongs to the Mildberry founder Oleg Beriev and an expert in food production technologies Roman Glebov, while the Mildberry brand agency made it happen.
The project for Vidima, a European manufacturer of bathroom fixtures, is an example of integrated approach to rebranding, when multiple factors and elements are combined to support and multiply each other’s effect, to form a comprehensive and holistic brand perception.
This case was supposed to appear a year and a half ago, but it did not appear, because a few months after its launch, owing to the political crisis, the project had lost investment and ceased to exist. In summer 2016, its creator and chief ideologist, Sergey Vykhodtsev, died. In memory of the famous Russian entrepreneur and our long-time partner, we have decided to tell about the most ambitious and, probably, the most inspiring project in his career – Indigo Duty Free.
X5 Retail Group operates Russia’s largest chains of grocery stores and supermarkets: Pyaterochka, Perekrestok and Carousel, which together run over than 11,000 stores across Russia. The Nesvizh baby food plant is a modern high tech company specialising in dairy products. The two companies teamed up with Mildberry to develop and launch the new Sarafanovo brand that the plant and the retail group own together.
Russkaya Akvakultura is the largest industrial producer of Atlantic salmon and sea trout in Russia. The company breeds fish in the Barents Sea, working with federal retail chains, the HoReCa segment and processors. The company has plans to expand to Asia.
Russkaya Akvakultura partnered with Mildberry to achieve an ambitious goal: to create the first holistic chilled red fish brand.