According to the global trend for more responsible consumption and environmental responsibility, expectations and requirements for FMCG manufacturers are changing. A growing demand for natural and safe products with transparent origin is observed in the category of insect repellents. Today’s consumer expects repellents to be highly effective with maximum transparency of composition and absence of harm to health.
How can product innovations win the attention of a consumer who has seen and tasted almost everything? Can salty snacks brands still make bold statements on the shelves of supermarkets and marketplaces? Mildberry team tackled these challenges within a project to create a new colorful potato chips brand Spikes, resulting in development of a brand strategy, name, and packaging design.