An impressive success of Unimilk became a persuasive illustration of an efficient investment into national brands (Prostokvashino, Tyoma and Bio Balance). While Danone and Unimilk finalized the merger, Andrey Beskhmelnitsky, the founder of Unimilk, planned a new break through in dairy industry. This time the entrepreneur focused on Latvia: in 2011 he consolidated the production capacities of several Latvian factories and created the Food Union company.
The Hoff project started with an Austrian chain brand of furniture and household KIKA product supermarkets, which was well known in Austria, the Czech Republic, Hungary, Serbia, Romania and Israel. The unique business-model encompassing the supply of quality furniture and household products from numerous companies emerged a few years ago in Russia and has made quite a name for itself. However, in terms of Russian consumers the clunky name (KIKA) and the visual style, inappropriate for its positioning, made it difficult for the brand to develop on our market. Additionally, the brand offering products of a higher quality and that were priced more than IKEA’s analogues sounded and looked cheaper. We were asked to develop a new brand, which would not contain those problems and could be effectively applied to the currently existing business model.
Russkaya Akvakultura is the largest industrial producer of Atlantic salmon and sea trout in Russia. The company breeds fish in the Barents Sea, working with federal retail chains, the HoReCa segment and processors. The company has plans to expand to Asia.
Russkaya Akvakultura partnered with Mildberry to achieve an ambitious goal: to create the first holistic chilled red fish brand.
PEEKABOO is a new children’s footwear retail brand, which is continuing a series of projects implemented by Mildberry for the Kazakhstan company called Global Beauty. The main idea of the projects is to launch contemporary retail brands with a well-thought out ideology and comprehensive identity onto the Kazakhstan and other CIS countries’ markets.