The project for Vidima, a European manufacturer of bathroom fixtures, is an example of integrated approach to rebranding, when multiple factors and elements are combined to support and multiply each other’s effect, to form a comprehensive and holistic brand perception.
Talan is a national development company that operates in fifteen Russian cities and whose global mission is to develop the Russian regions and improve the quality of life in Russian cities. When people are looking to buy an apartment what they are interested in is not just the statistics of the property but also good views from the windows, a well developed local infrastructure, availability of all the modern amenities, clean yards, ease of access by all modes of transport and availability of rest and recreation areas. It is often the case that people who seek a more modern and comfortable life leave regional cities and move to Moscow or Saint Petersburg. Talan is convinced that a good environment and modern amenities not only improve the quality of life but change the people, helping develop and improve regional cities and reducing emigration from them.
For one of the Ural’s largest banks, Ural Bank for Reconstruction and Development (UBRD), rebranding became a necessary phase in its general development strategy. Shifting from corporate clients to consumer banking, expanding the network of branches and range of services (including innovative ones) and doubling the number of clients—all of these tasks demanded a radical facelift for the bank.
Rebranding of Russian Railways started in the distant 2003 and soon enough became one of the largest and most ambitious projects in contemporary Russia. In the summer of 2007 Mildberry joined the rebranding process when our consultancy was entrusted to develop a comprehensive visual identity for Russian Railways. The main feature of this project boiled down to the fact that at that moment a new logotype had already been accepted and replaced the old one, which practically hadn’t changed since 1932.
Ice cream is usually classified as an ordinary ice cream and Gelato. What is the difference? Gelato is a delicate Italian dessert, known for fresh ingredients, impressive rich taste and soft creamy texture. Such a masterpiece is created by qualified craftsmen — Gelatiere, which makes each gelato truly unrepeatable and emphasizes its unique taste and aroma.
A strong player has appeared on the Russian drinking water and cooling beverages market—a company called Aquanika. The largest production facility in Europe was founded in the Nizhny Novgorod region in 2008. Investments in production capacities exceeded 4 billion roubles, which allowed the company’s management to craft the most daring plans for expanding on the Russian market.