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Russian Railways

Rebranding of Russian Railways started in the distant 2003 and soon enough became one of the largest and most ambitious projects in contemporary Russia. In the summer of 2007 Mildberry joined the rebranding process when our consultancy was entrusted to develop a comprehensive visual identity for Russian Railways. The main feature of this project boiled down to the fact that at that moment a new logotype had already been accepted and replaced the old one, which practically hadn’t changed since 1932.
Bravo Mama for ambitious mothers in China

Success on the Chinese market is directly related to the ability to quickly react to changes and propose something new. More often than not, traditional industry methodologies aren’t flexible and adaptable enough to complete nonstandard tasks in developing markets, such as China, where there is no formed context, and the consumer behaviour is always changing. In these situations, you have to find new ways and methods to find and create concepts that are related to the current market.