Pivdom, a company distributing a whole number of alcohol brands in Russia, came to Mildberry with the task of label design renewal for the popular Czech beer, Karlovec. The current brand visual identity “was behind” the beverage quality and was not properly communicating its premium status. Besides, Karlovec was yielding to its competitors in stores.


Karlovec label design renewed in Mildberry makes an emphasis on traditions, on the noble Czech origin of the beverage, while looking modern and up-to-date.

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