Ice cream as a present

Christmas, New Year, Valentine’s Day, International Women’s Day. Festive mood, holiday atmosphere, special occasion and remarkable flavor.


Exceeding customer’s expectations is the essential strategy of both Unilever and Carte D’Or. But how can a brand maintain style and awareness without giving up the festive spirit? An extra cardboard wrap reflecting holiday communication could be a good choice.


Few minor strokes, semantic cues and delicate compositional solutions were added to the wrap. Color palette became deeper and more intense. Heart patterned spring packages and star patterned New Year packages bring festive spirit and suggest amazing flavor.

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