Insights

It is crucial not only to build a strong brand but also to regularly maintain the consolidation of teams involved in brand promotion and development around the brand’s key meanings and strategy.

More than 5.34 billion of the world’s 8 billion population are unique smartphone users in 2022. 5 billion people use the Internet, and 4.7 billion are active on social media.
In the huge and overloaded Digital market, it is increasingly more difficult to stand out and reach the user, not only at the product level, but also at the branding level. It seems that familiar media, apps, and online retail are already at their limits. However, there is a demand to “humanize” social networks, work software, and platforms for purchasing goods and services in the digital environment. Technology is everywhere, but is it possible to differentiate yourself in digital? Let`s analyze the cases where digital products offer new forms of interaction and develop other brands of their applications and platforms.

Modern food and consumption trends are “aging” entire industries, which have to adapt to the new realities to avoid losing the young, solvent generation. We explored how product innovations and new brands are developed by large and local producers in the dairy, meat, beverages, and confectionery categories.

The beauty industry is one of the most dynamically developing industries, which exists at the intersection of science, medicine, aesthetics and fashion. Purchasing care cosmetics is a highly conscious choice, as consumers are not only concerned about their health and the actual product features, but view the products as a means of self-identification. This contributes to increased competition and the constant emergence of product and marketing innovations. We study the latest global trends in skincare and haircare.

RTE Meals (Ready-To-Eat Meals), i.e. meals you don’t have to cook. Formally, canned food and pastries also qualify as RTE meals, but today this term is more often used to describe culinary dishes in individual package you can buy in supermarkets.