Andrey Rukavishnikov, Portugal

Andrey is a marketing strategist with over 30 years of international experience across FMCG (MARS, Rothmans, Smirnoff, Carlsberg), IT and media (Viasat Global), biotechnology (3DBio, Brainstart), advertising (McCann), retail and development. He has held senior leadership roles, from VP to CEO, in both global corporations and agile tech startups,. Andrey has conceived, launched, and repositioned dozens of brands, driving them into new markets with innovative strategies.
 
A certified composer, Andrey crafts music for symphonic orchestras, blending his analytical marketing expertise with creative vision. His career highlights include leading the promotion of the world’s first magnetic 3D bioprinter, Organ.Aut, used in space experiments on the ISS in 2018, and pioneering cultured meat bioprinting in 2019. He has authored three acclaimed marketing books, teaches and consults on strategic marketing, launching new FMCG and biotech brands.
 
Andrey’s approach is defined by agility, strategic foresight, and a passion for creating consumer-centric value. He excels at building high-performing teams, optimizing processes, and delivering measurable growth—evidenced by raising a jewelry brand’s market awareness from 15% to 50% and boosting a beverage company’s sales by 400%. He thrives on challenging conventions, shortening the gap between vision and execution, and inspiring teams to turn ideas into impact.
 
Linkedin: Andrey Rukavishnikov